SEO (Search Engine Optimization), in English search engine optimization, includes all measures with which a website is better placed in the organic search results of Google, Bing and other search engines. Unlike paid advertising, this creates traffic without direct costs per click.
On-page SEO
Concerns measures directly on the website: content optimization with relevant keywords and clear structure, well-formulated meta tags (title and description), meaningful internal linking, a clear URL structure and a high loading speed.
Off-page SEO
Includes activities outside of your website, in particular building backlinks, social media activity and building a trusted online reputation.
Technical SEO
Concerns the technical basis of a website: a well-thought-out website architecture, mobile-friendliness, structured data that helps search engines understand the content, and good crawlability and indexing.
Keyword strategy
The basis of every SEO strategy is the research of relevant keywords as well as the evaluation of search volume and competition in order to tailor content specifically to the needs of the target group.
Why It Matters
SEO ensures that content in the extensive offer of the Internet is found by the appropriate target group. Without SEO, a website remains hard to find for many potential visitors, regardless of the quality of its content.