SEA (Search Engine Advertising), in German search engine advertising, refers to paid ads that are placed on platforms such as Google, Bing, LinkedIn, Facebook or Yahoo directly in front of the target group.
Features
- Pay-per-click (PPC): Costs arise only when a user actually clicks on the advertisement.
- Targeted placement: About selected keywords, ads appear exactly where users search for corresponding offers.
- Fast visibilityUnlike search engine optimization, which works in the longer term, SEA is effective immediately.
- MeasurabilityClicks, conversions and costs can be tracked in detail, for example via Google Ads.
Platforms
Common SEA platforms include Google Ads as the market leader for search engine advertising, Microsoft Advertising for ads in Bing, and LinkedIn Advertising for addressing business contacts.