Practical knowledge
Understand online marketing.
Take the next step with confidence.
Clear explanations, practical guides and useful tools to help you navigate online marketing — from SEO and Google Ads to AI and data analytics.
AI-generated image
20+ years of experience
A personal perspective on the digital world
Clearly explained
Knowledge you can put into practice
Put it into practice
Guides and tools for your next step
Guides
Turn questions into practical next steps.
Want to improve your visibility, plan campaigns or make your website more effective? Explore the basics, step-by-step instructions and practical tips. Choose a topic or jump straight into an article.
- Content marketing
- Email Marketing and Automation
- GEO / AI Search
- Google Ads and SEA
- Legal Topics
- Marketing strategy
- SEO and Visibility
- Web analysis and tracking
- Websites and Conversion
How to Generate Website Traffic
Increase website traffic through SEO, content, social media, backlinks and paid advertising, with clearly explained strategies.
Read guide GuideSocial Media Marketing: A Practical Guide
Plan social media marketing around goals, platforms, content, community, advertising and meaningful performance measurement.
Read guide GuideLocal SEO: More Visibility for Your Business
Improve your visibility on Google and Maps with local SEO measures, ranking factors and practical tips for regional businesses.
Read guideCore topics
Strategy and Concepts
Planning, budget management and evaluation of marketing measures, documented and comprehensibly prepared – for companies and agencies that want to manage their campaigns in a structured manner.
Performance Marketing
Paid ads in search engines and on other platforms to increase your own visibility in a targeted and measurable way.
Search engine optimization (SEO)
Improve organic placement in search results without using ad budget.
Generative Engine Optimization (GEO)
Optimization of content for AI-supported search results and chat responses – as a supplement to classic search engine optimization.
AI-powered content creation
Use of AI tools for text, images and videos – from ideation to implementation, including transparent labelling.
Analytics and data analysis
Evaluation of key figures to identify which measures work and where there is a need for optimization.
Latest articles
All articles →
9. October 2026
Which AI Tool Is Right for Me?
Find AI applications for your task and compare more than 120 tools by use case, cost and target audience.
9. October 2026
Four New MSD-Finder Tools: SEO, GEO, SERP and UTM
Explore four tools for SEO, GEO and online marketing: check snippets, analyze content, create UTM links and generate QR codes.
9. October 2026
Is On-Page SEO Still Necessary?
Is on-page SEO still necessary in the age of AI search? Explore the optimization measures that continue to matter.
About Me
Experience meets curiosity!
I’m Michael, a business administration graduate specializing in business informatics, a father, and someone who has felt at home online for more than 20 years.
Over that time, I’ve seen many technologies and trends come and go. What still drives me is finding out which methods work in practice — and sharing that knowledge clearly.
My digital testing ground
MSD-Finder is my personal testing ground. I try out tools, question marketing claims, and explore SEO, paid advertising, AI and data analytics. That experience shapes the articles, guides and tools on this website.
AI helps. I remain responsible.
AI helps me develop ideas, write and handle technical implementation. I choose the topics, review their accuracy and decide what gets published.