LinkedIn is a professional social network founded in 2003 and has been part of Microsoft since 2016. The platform has established itself as a central tool for professionals, companies and anyone who is making professional contacts or looking for a new professional orientation.
Functions
- ProfileA LinkedIn profile serves as a digital resume and presents professional background, qualifications and experience.
- NetworksUsers can network and maintain relationships with colleagues, former contacts and potential customers.
- Job search: An extensive job board enables the targeted search for suitable job offers.
- ContentUsers can share or read articles and technical articles and participate in discussions.
- Company profile: Companies present themselves, publish open positions and maintain contacts with interested parties.
- LinkedIn LearningAn integrated training platform with courses on business, technology and development topics.
Target groups
LinkedIn is aimed at professionals who want to expand their professional network, people looking for jobs or changing careers, companies looking for talent and branding, as well as freelancers and the self-employed in customer acquisition.