What is Ahrefs and what is it used for?
Ahrefs is a comprehensive SEO tool with which a detailed analysis of your own backlink profile can be carried out. It shows how a website compares to others in terms of number and quality of incoming links. The collected data uses marketing professionals to improve visibility and ranking in search engines.
Perform backlink audit
Before building new backlinks, an audit of the existing backlink profile is recommended. The links pointing to your own website are checked with regard to origin, quality and impact on SEO and traffic. Such an audit provides insights into the digital health of a website. Ahrefs supports this process with appropriate evaluations.
Removing bad backlinks
During an audit, obsolete or even harmful backlinks can often be identified. These can come from dubious or irrelevant websites and damage your own ranking. Ahrefs helps to uncover such links. Then the respective webmaster can ask for removal or use the Disavow function of Google to cancel the links.
Finding new backlinks
With an adjusted backlink profile, you can search for new, high-quality backlinks. Quality over quantity. The observation of competitors, guest contributions or the detection of previously unlinked mentions can bring valuable new links. Ahrefs shows, among other things, which websites already link to competitors or similar content.
Improving Backlink Profile
A strong backlink profile is an important factor for a successful online presence. This is based on helpful, unique content that motivates other websites to link. A regular review of your own backlinks helps to maintain the quality and react early on to harmful developments. Ahrefs offers the appropriate evaluation tools for this.
Ahrefs: More than a backlink tool
In addition to backlink analysis, Ahrefs offers other features such as Content Help, Site Explorer, Site Audit and Rank Tracker.
Keyword research with Ahrefs
Ahrefs Keywords Explorer helps you find the right keywords. With the 2024 version, the function has been extended: In addition to the classic keyword search, AI-supported suggestions are now also available.
OnPage Analysis with Ahrefs
A successful website starts with a thorough OnPage analysis. Ahrefs screens the entire website and helps to identify vulnerabilities that could affect both visitors and search engines.
What is being examined?
- Keywords and Content: How do your own keywords perform, and does the content contribute to a better ranking?
- Technical performanceLoading times, mobile optimization and other technical factors.
- Link structureWhether internal linking is sufficiently organized to guide visitors and search engine crawlers.
Is Ahrefs an SEO tool?
Ahrefs is one of the most comprehensive tools in SEO. It covers a broad spectrum – from backlink analysis to determining the top keywords of competitors – and thus provides a solid basis for your own SEO strategy.
What can Ahrefs do, and is it really needed?
Ahrefs offers numerous functions: backlink analysis, keyword research, onpage optimization and competitor analysis, supplemented by other extensions such as Page Inspect or Site Structure.
For companies and marketers who are serious about improving their SEO performance and regularly deal with complex SEO tasks, investing in Ahrefs pays off with valuable insights and optimization options. For sole proprietors with a small website, however, the monthly costs are often too high, so a look at cheaper alternatives may be worthwhile.