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Four New MSD-Finder Tools: SEO, GEO, SERP and UTM

MSD-Finder will be expanded with four new practical online marketing tools. The focus is on tasks that occur again and again in daily work with websites, SEO, GEO and online marketing.

Newly available are a SERP Snippet Generator, an extensive SEO Snippet and Content Checker, one GEO / AI Content Checker and a UTM link generator with integrated QR code.

All four tools can be used directly online.

1. SERP Snippet Generator

Screenshot SERP Snippet Generator

What does a page title look like later on in Google search results? Is the meta description too long? And how does the display differ between desktop and smartphone?

This is exactly why the new SERP Snippet Generator.

With the tool you can:

  • Enter SEO title and meta description
  • Check character length and estimated pixel width
  • Switch between desktop and mobile view
  • Show a preview of the possible search result
  • Create and copy the appropriate HTML meta tags

Especially when creating new pages or blog articles, it can be quickly checked whether titles and descriptions are meaningfully constructed.

Important: The preview is of course no guarantee that Google will later present the snippet exactly like this. Google can change title and description depending on search query and content.

→ Try SERP Snippet Generator

2. SEO Snippet and Content Checker

Screenshot SEO Snippet & Content Checker

The SEO Snippet and Content Checker goes much further. Here an existing public website is examined.

After entering a URL, the tool analyzes, among other things:

  • Title and Meta Description
  • H1 to H6 headings
  • Number of words and volume of text
  • internal and external links
  • Link texts
  • Images and Alt Texts
  • Canonical information
  • Robots information
  • Language and hreflang
  • Open graph and social media data
  • Existing structured data or JSON-LD

In addition, you will receive a preview of the snippet and various hints on points that should be checked more closely.

The checker is therefore useful, for example, if a new page has been published or existing content is to be revised.

This is deliberately not a simple “SEO score”, in which a page is rated as good or bad. Many SEO questions cannot be answered solely on the basis of a fixed limit value.

→ SEO Snippet & Content Checker

3. GEO / AI Content Checker

Screenshot GEO / AI Content Checker

With AI systems such as ChatGPT, Gemini and other AI search solutions, the question of how information should be processed on websites is also changing.

The new GEO / AI Content Checker Therefore, not only consider classic SEO features.

The tool analyzes a text based on various criteria that can help to build up content in a more understandable and machine-readable way.

For example, aspects such as:

  • Clear structuring of content
  • understandable paragraphs
  • Direct answers to questions
  • Meaningful headings
  • concrete rather than very general statements
  • Lists and structured information
  • Comprehensible statements
  • Various other features of the content structure

At the end, you will receive an evaluation with indications of possible optimization potential.

The displayed GEO value should not be confused with a ranking factor. A high value does not automatically mean that a content is subsequently used by ChatGPT, Gemini or Google AI Overviews.

Rather, the tool is intended to help view an existing text from an additional perspective.

This is particularly interesting for guides, blog articles, service pages, landing pages, instructions and other more comprehensive information pages.

→ GEO / AI Content Checker

4. UTM link generator with QR code

Screenshot UTM link generator with QR code

The fourth new tool is aimed less at content creation and more at the measurability of marketing measures.

With the UTM link generator You can create campaign links with the known UTM parameters.

Support shall be given to:

  • utm_source
  • utm_medium
  • utm_campaign
  • utm_content
  • utm_term

For example, links for newsletters, LinkedIn contributions, advertising campaigns or other marketing measures can be clearly marked.

An additional function is particularly practical: From the finished campaign link, the tool directly creates an QR code.

This can be as PNG or SVG downloaded and used, for example, on flyers, brochures, trade fair documents or other print media.

In this way, online and offline marketing can be combined and campaigns can be better assigned later.

→ Open UTM link generator with QR code

Four tools for different tasks

The four new tools cover different areas of online marketing:

ToolTypical use
SERP Snippet GeneratorCreate and review title and meta description
SEO Snippet and Content CheckerExamine existing websites for SEO and content characteristics
GEO / AI Content CheckerCheck content for structure and AI search features
UTM link generatorCreating campaign links and QR codes

This ranges from the creation of a new page via SEO and GEO optimization to the later measurement of marketing campaigns.

Why these tools were created

Many small tasks in online marketing are constantly repeated: How long is my title? Does a page have a reasonable heading structure? Are there alt texts? Is an article clear enough? How do I quickly create a clean UTM link?

Such tasks do not always require an extensive marketing suite.

The tools on MSD-Finder should therefore be one thing above all: quickly accessible, understandable and practically applicable.

It is not about completely replacing professional SEO, analytics or content systems. Rather, typical tests and work steps should be able to be carried out uncomplicatedly.

Just try it.

All four tools are now available on MSD-Finder:

SERP Snippet Generator
Create title and meta description and simulate it directly as a search result.

SEO Snippet and Content Checker
Examine a public website for important SEO, content and technical features.

GEO / AI Content Checker
Check texts for structure, direct answers and other features of interest for AI Search.

UTM link generator with QR code
Create UTM campaign links and directly generate the appropriate QR code.

Those who regularly work with websites, SEO, GEO or online marketing can simply try out the tools and use them for their daily work.