Definition
A page impression (also called a page view) refers to the complete loading process of a single web page. If the same user visits the same page several times, each complete call counts as a separate impression. The indicator forms a basis for the analysis of the use of website content.
Impression versus Visit
A visit (visit) describes the entire stay of a user on a website. Within a single visit, a user can access several pages and create several impressions.
Importance of Page Impressions
Page impressions show how intensively content is used: which pages are in particular demand, how visitor behavior develops and whether the content strategy is effective. When monetizing a website via ads, impressions are also an important factor – a higher number of impressions increases visibility for advertisers.
Measurement of Page Impressions
Web analytics tools are used for the collection, such as Google Analytics or the data protection-friendly alternative Matomo. Both provide data on impressions, user behavior and traffic sources.
Classification in the overall picture
Impression figures provide clues as to which topics are well received, where users jump off and where there is potential for optimization. At the same time, they are a relevant KPI for advertising partners for whom high visibility is crucial.